In late fall 2014, overlooking a cold Manhattan skyline, I decided that the time has come to release a record I made years earlier. After all, I was proud of the recordings I made with some very talented friends, and you never know, it may become a worldwide smash.

But what does it mean to release a record? Sure it can go live on any digital platform from Spotify to iTunes to Soundcloud, etc. with a single click. But so what? Where’s the evidence, the accomplishment, the tangible memento I would leave to my children? Where’s the art?

The art is on vinyl.

I called around vinyl factories and they all told me to get in cue. Late for the party, again.

So in the same way I studied recording and worked my way up professional studios in 1990’s NYC to learn how to produce great sounding music, I figured that if I want my music on vinyl, I’ll have to put it on vinyl myself. Because music is an experience on vinyl, it sells on vinyl, and besides, it sounds the best on a vinyl record.  

A bit later, in the winter of 2015, I met with Benji Rogers  founder of  PledgeMusic. When I asked if indie artists should bother with vinyl, his answer was “If you make music, put it out on vinyl”.

There are 25 years worth of music that never came out on vinyl. If you made music that never came out on vinyl, re-release it as a record now. You get to pick if it’s a 12” or a 7”, the color of the record, the art on the round labels and big jackets. You will make a piece of art worthy of a museum, and you will sell it at your shows and to your friends and fans.

Turns out that actually manufacturing the records is a very long and complex process. That makes it even more of an art piece, because making the actual record is an art. In spite of automation of the pressing itself, the entire process of cutting a master and making the metal mold that will press the record, requires expert humans. And the musicians can be a part of that - every band should sign their names on the lacquer master when it is being cut. I would, it will add to the ‘collector’s item’ appeal.

The renaissance of vinyl is a shining surprise of good taste in times of so much of the opposite. The great contribution of hipster culture and Urban Outfitters to our society. Those who love music love it even more on vinyl.

Hey, what are you getting your friends for the holidays?